The digital advertising market is set to grow to ₹ 19,000 Crore in India, in spite of experts thinking that digital marketing is still in its infancy. With such a huge market, and extreme job generation, there has been a rapid spread of education pertaining to this field. However, not all education imparted is laced with wisdom. Most digital marketing courses in India unfortunately focus more on helping students gain jobs rather than knowledge, a gap which starts to show once the student enters the workforce. As a result, India’s youth enters a group of unskilled employees sluggishly moving along in the ever-changing world of digital marketing. Knowing that this is a devastating state of affairs, Abhishek Gupta and Arbab Usmani decided to take some action.
How is Uppskill changing the state of digital marketing education in India?
Uppskill, a digital marketing institute, focuses more on community driven learning, technology and skill based education. Taught by experts in the field, Uppskill’s courses are comprehensive and geared towards the spread of usable knowledge that can help students not only gain jobs but also the skills that they need in order to succeed in the long term.
Their emphasis on community driven learning also encourages networking amongst students, helping them forge business relationships that can prove to be quite valuable for them later. This is one of the many reasons why students are clamoring to join this institute.
“We don’t just want our students to learn from their teachers, we want them to keep on learning from each other. Through community driven learning, we make sure that people form strong associations with each other and learn from each other’s experience.” Said Mr. Gupta, when asked about the importance of community based learning.
Uppskill not only believes in innovation, but also practices what it preaches!
Uppskill is not only revolutionary in terms of the way they teach their students. They are also one of the early adopters of Blockchain technology in the world. By using a credible distributed ledger, they ensure that they manage their students and their learning curve in a way that truly helps them grow. Furthermore, they are the only institute in India to use Blockchain technology in order to grant certificates to their students. As a result of this, the valuable Uppskill certificate becomes a tamper proof one that no one can claim to have, unless they have actually earned it.
When asked about why they have decided to bring Blockchain into the mix, Mr Arbab Usmani said “In America, people are teaching their children Blockchain coding. They have recognised that this technology is very important and is going to play a big role in technological developments in the coming years. But, in India, no one is talking about Blockchain. In fact, many people think Blockchain and crypto are the same thing! There is so much misinformation about the topic. By introducing Blockchain into the learning sector like this, we want to make the technology more accessible to Indians so that they start learning about it. Also, the security features that come with Blockchain are very helpful for administrative tasks related to student management and certificate distributions”. Clearly, their team has a long term vision in all spheres of their work.
Gaining success through sustainable learning!
This radical form of education has already gotten them success. Their company is a bootstrapped one and in spite of that, they have already generated revenue worth ₹ 1 Crore in a span of 1.5 years. Uppskill has recently has opened two franchises in Hyderabad and Gurgaon. Apart from this, they already have 3 branches in Noida, Delhi and Kolkata. They plan to open 10 more branches within this year.
“Our aim with allowing franchising is that we want better letter opportunities all over India for students who want to learn digital marketing. We want people who believe in the same values as we do about education to be able to start franchises and work towards skilling students across the country.” Says Abhishek Gupta.
With a strong focus on learning, Uppskill is a premier institute that offers not only a course curriculum but valuable life lessons. “We teach our students to never stop learning. No matter what they may achieve in their life, they should not stop learning no matter what as learning alone can help them grow” says Arbab Usmani, one of the founders.
With these strong initiatives set in motion, one pictures a bright future for students in India who want to learn more about this field.
